PROGRAM CURRICULAM

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Module 1

Perspectives and Foundations

This module attempts to help participants situate business decision making within the broad canvas of society. It emphasises developing an ethical perspective, empathy, and respect towards the most important business component, its human resource. In summary, it helps participants see the ‘big picture’. Courses within this module are:

The Business Environment

Sensitising participants that every business organisation operates in a distinctive economic, political, regulatory, and social environment, which influences business outcomes, and in turn is affected by it. Concepts of macroeconomics, as it applies to business will be covered, as will the interaction of a firm with its dynamic, complex, uncertain, multifaceted, and interrelated stakeholders.

Business Decision Making

This course will focus on the internal environment of the firm, starting with an understanding of business ethics and its role in developing corporate culture and the value system of a firm. This will be followed by exposure to microeconomics and to quantitative techniques in decision making.

People Management

This course will be taught in blended mode, with face to face teaching, experiential learning and online teaching. While the fundamentals of organisation behaviour, leadership, and human resource management will be taught using cases and lectures, negotiation and listening skills will be honed through hands-on exercises. This learning will come in handy when exploring how to manage teams and people.

Introduction to the Case Method

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Module 2

Core Business Skills

This module is at the heart of the programme, and aims to equip participants with project management, financial, and marketing skills. The learning is then synthesised at the end of the programme where students deploy the tools that they have been provided in a specific business context in a simulated management game to test their prowess. Courses within this module are:

Project Management

Participants are exposed to operations management and supply chain theory and are equipped with tools for initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria in a specified time.

Managerial Finance

We employ an interdisciplinary approach that borrows from both managerial accounting and corporate finance, to enable participants to understand how to read balance sheets, report financial performance and practice sound financial management to create value and organisational agility by identifying how to allocate resources amongst competing business opportunities.

Marketing Management

This includes understanding a customer and his/her needs, developing appropriate pricing and advertising strategies for brand management and customer relationship management. Elements of digital marketing and e-commerce will also be touched upon.

Communication and Presentation Skills

These are vital tools for anyone to transform themselves into the general managers of tomorrow. Participants will be given an opportunity to work in teams during their first campus visit to develop these skills through making live presentations and receiving individualized feedback.

Business Simulations

This is a hands-on, interactive learning experience that allows participants to truly engage in the material. Instead of focusing on theoretical knowledge like in a typical classroom, participants build skills, improve conceptual knowledge, and gain a big picture view of the organisation all at once. This serves as a capstone course, offered in the 2nd campus visit, to enable participants to synthesise all that they have learnt and put it into action while the business environment around them is changing.

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Module 3

Managing Into The Future

Given today’s VUCA world, it is important that future managers find ways to provide steady, realistic direction to a firm and to lead with excellence, even when the strategy isn’t clear. To be future ready, participants are trained to deal with emergent technologies as well as innovate responsibly to create value for their organisation, or entrepreneurial venture. In short, the participants emerge with a futuristic mindset. Courses within this module are:

Digital Transformation

This course will start with tools for leveraging information technology for competitive advantage and then discuss applications of machine learning and artificial intelligence in various realms of business.

Design Thinking, Innovation, and Entrepreneurial Mindset

We will uncover concepts and theories for business in innovation management and innovation processes. Further, design thinking and its relationship with developing sound business models, incorporating concepts of sustainability will be discussed. Finally, some inputs on developing an entrepreneurial mindset will be provided for participants to successfully lead verticals or departments or business units.

Strategic Management

The course will cover setting objectives, analysing the competitive environment, analysing the internal organisation, evaluating strategies, and ensuring that management rolls out the strategies across the organisation. Inputs will also be provided for participants to develop a strategic mindset.

Business Analytics and Driving Business in Exigencies and Contingencies

Almost 21 contact hours are devoted to cutting-edge research, which the participants will be exposed to during their second campus visit. These sessions will be customised to the exigencies and contingencies they face in the dynamic business environment within the available resources at IIM Calcutta.

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Highlights

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• IIM Calcutta ranked at the third position in the year 2022 at Outlook-ICARE

• 28th Batch of EPBM – IIM Calcutta’s flagship business management programme for mid-level managers

• Contextually designed 12-month programme for managers and aspiring leaders

• 2 campus immersion modules of 5 days each

• Peer-learning & networking opportunities

• IIM Calcutta Executive Education Alumni status

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Key Learning Outcomes

Participants taking the IIM Calcutta Executive Programme In Business Management will be able to: 

• Set strategic direction for the future in today’s ever-changing economy

• Challenge preconceptions and explore new ideas to lead and deliver change

• Understand and address the continuous changes in preferences and expectations of individuals as customers, employees, and stakeholders by reinventing norms to make the most of better insight and foresight

• Analyse business models in the context of the broader environmental political and social landscape in which organisations operate

• Enhance the understanding and acquisition of skills required to be an effective manager

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Eligibility Criteria

• Applicants should be working professionals/self-employed

• Graduates (10+2+3)/Postgraduates in any discipline with minimum 50% marks aggregate from a recognised university or institution approved or recognised by UGC/AICTE

• Minimum 5 years of work experience post completion of Graduation as on Application Closure Date

• Internships and training experiences are not considered as fulltime work experience.

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Evaluation Methodology

• The evaluation methodology is at the discretion of the faculty. The methodology includes online exams, case analysis, class contribution and any other component decided by the faculty.

• IIM Calcutta shall carry out the examination and evaluation required for certification.

• Participants will be given any one of the following grades: “Excellent”; “Good”; “Fair”; or “Poor.” The cut-off marks for the grades will be revealed but not the actual marks obtained. Those who don’t get more than two “Poor” grades will be awarded a ‘Certificate of Completion’ and the course-wise grades obtained will be mentioned in the certificate. However, those who get more than two “Poor” grades will be awarded a ‘Certificate of Participation’. In such cases, the grade will not be mentioned in the certificate.

• Attending both campus visits is a mandatory requirement for successful programme completion.

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Attendance Criteria

A minimum of 75% attendance is a prerequisite for the successful completion of the programme.

Course Certification & Alumni Status

• Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certificate of Completion’.

• Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a ‘Certificate of Participation’.

• Successful participants will also be accorded IIM Calcutta Executive Education Alumni status.

• The certificate shown above is for illustration purposes only and may not be an exact prototype of the actual certificate.

• IIM Calcutta reserves the right to change the certificate and specifications at any time without notice.

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Sample Certificate

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